What I learned in my first 4 months as a beauty Youtuber.

One of the bigger questions wondered about in today’s day and age is typically about social media influencers. What does it take to become one? How much do they earn?
Social media influencers make it look easy, and the large paycheck they can earn (Those with over 100,000 Instagram followers can make $1000 from a company for a single picture with their product, and the number one youtuber, Pewdiepie, reportedly earns up to 40,000 dollars a month from his videos and sponsorships) has made being an influencer a desirable job. YouTube is flooded by up and coming youtubers and Instagram’s most popular tags are focused on getting more likes and followers (#like4like, #likeforlike, #l4l, #followforfollow, etc.)  But how feasible and attainable  is the idea of becoming a Youtuber?

Well the best way to learn is by doing. So, I did.

So what did I learn? What strategies work the best and what strategies fall flat?

1) It is a marathon, not a race.

All those ideas of you amassing 1,000 subscribers in the first month? It’s a great dream to have however, not a very attainable one. Growth on a channel is slow. Studies have found that channel growth typically begins to speed up after accumulating 1,000 subscribers, but getting to 1,000 subscribers is not an easy feat. Let’s put this in perspective…

I started with my first video on July 31st, 2015.  It amassed 40 views within the first 2 weeks, and was lovingly filmed with my Samsung Galaxy s5. I attained 6 subscribers from that video.

Fast forward to today where my videos now achieve 45-100 views the first day I post and I average 4 subscribers a day. And this is with 167 total current subscribers.  Sounds great, but this means for 5 months of videos and hours of work, I average less then 40 subscribers per month.

2) Time you put in/ Content  = Subscribers.

The more time you invest in promoting yourself as a brand, editing for great videos, interacting with other youtubers, and interacting with your subscribers, the more subscribers you get.

For example, when I invested in a better camera and spent time planning and editing my videos, the amount of subscribers and views I got greatly increased.  I set small goals for myself and achieved them. Within the first 3 months, I hit my goal of 50 subscribers.

Strategy: I then reached out to my social media following, friends on Facebook, and Twitter, and set a goal of 100 followers by the end of November.  I released a video and included a giveaway, stating that once I reach my goal, I would choose 2 subscribers as winners for my giveaway.  My channel (and Instagram) grew, and by November 31st, I had 106 subscribers.  So, pretty good growth, going from 50 subscribers in 3 months to 50 subscribers in one month.

Strategy 2: I was still not engaging with the YouTube community as much as I could.  I set out to commenting on more videos, supporting other youtubers, and making the effort to interact with people who had the same goals as mine. 18 days later, I have grown by 60 subscribers.
(note the paragraph under #4, “–reach out”, written below! )

3) You will not be rolling in dough.
Youtubers make around $1 for every 1000 views on their video, but this is more related to how many clicks the ads get. The more subscribers you have, the more may click on your ads, the more money you make make.  Most of the money youtubers earn is actually through sponsorships.  You can get sponsorships through host websites however, again, you usually cannot apply to work with a company until you have between 1,000 to 5,000 subscribers (depending on the host website).  Having 1,000 subscribers does not mean you will start getting calls from big brands. The more subscribers you have, the more desirable you will be.  Think of the youtubers with 30,000 to 50,000 subscribers. They typically start coming out with more of the sponsored videos and are sent more products.

How much did I make?  From when I became monetized (about a month ago) until now, I have made “around” a dollar. So 5-8 hours of work per video, 4 videos released within 30 days, that means I made about 4 cents an hour.

4)  What the websites tell you is true.

Every video and website article on growing subscribers will tell you the same basic points. Here they are for you, summed up.

–Let your audience know your brand
why you are making videos, make them feel like you are talking TO them, you relate TO them
–Make your YouTube page look professional:
Take time making your videos. Look at successful channels and see how they have branded the appearance of their channel. Picmonkey.com is a great free resource to make professional looking thumbnails and cover picture.
–LIGHTING.
Use natural light if you don’t have professional lighting. take the time to look at your video and make sure you are not too blurry, overexposed, or dark. Filming at night? Not a great idea unless you have professional lighting. Even a great camera will have trouble in low light.
–Reach out
comment, subscribe, and make friends in your YouTube community. Do collaborations with people (I currently have 3 in the planning process), listen to your subscribers.  Now, reaching out does not mean spam!  I am much more likely to check out the page of a subscriber who leaves a nice and thoughtful comment instead of one who asks me to check out her channel.  One seems genuinely interested in me and my content while the other has a motive and invests no actual interest in MY content.  Genuine comments establish relationships which leads to subscribers, collaborations, and eventually even a great friend!
–Utilize social media.
Have a Facebook, Instagram, or a twitter? Use these platforms to help gain exposure for your videos.
–TAGS
The tags you use make a HUGE impact on your views.  generic tags that are used often (such as #beauty, #haul, etc.) will not bring you to the top of the search page.  Tubebuddy is a fantastic free service that has a tag explorer.  It can tell you how often that tag is used vs. how often it is searched for and will give you a percentage based on that information. Anything less than 70% I usually avoid.
–Seasons
Be aware of what videos are popular during those seasons! For example, post a Halloween DIY or tutorial the week before Halloween. make a “Back to school outfits” video in July! Bethany Mota uses these tools and has a huge increase in subscribers every summer.

I don’t know what the next few months will bring, but I hope to keep you updated 🙂   In the meantime, I would love for you to let me know if this helped you! What was your YouTube growth? Are there any tips you use that you found to be successful?

 

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Sheet Masks 101: How to revolutionize your skin care regime.

If you wander around Seoul, South Korea, you will notice the gleam of radiant skin that seems to echo from almost every Korean’s face. How is it that many Koreans look 5 to 10 years younger than they are?

Beyond just simple genetics, the Korean stereotype of amazing skin stems from 4 different things:
1) Many visit the dermatologist like we visit a doctor. Once or twice a year!
2) A multi step skin care regime for morning and night that includes cleanser, toner, serum, and moisturizer.
3) A habit of putting sun cream on everyday, and including it in many face creams, foundations, etc.
4) A once a week sheet mask.

The question I posit today is….what is a sheet mask and why should you include it in your skin care regime?

Essentially, sheet masks are sheets made of cotton, other fibers, OR hydrogel, that are often infused with a serum or other products that are great for your skin.  Setting a face mask on your face for 15 minutes gives your skin more moisture and allows for the vitamins and other ingredients to have more time to ‘work their magic”.

Not only is using a sheet mask incredibly relaxing, but they have sheet masks for every problem under the sun.  Skin feeling dull? No problem! We have a sheet mask for that! Oily skin got you down?  Don’t sweat it, there’s a sheet mask for that! Moisture? anti aging? acne breakout? redness? Name it, and there is a sheet mask for it.  Not feeling like buying a mask? You can even buy packs of the masks that are just the face cloth and use your own serum to make one.  It’s a much cheaper way to get that SK II mask you’ve been wanting to try! (Check out my “Korean dupes” post to find a Korean dupe for the SK II essence)

Sheet masks in Korea are also amazingly cheap, and often go on “buy 10, get 10” sales.  Typically a sheet mask is used once a week but it can be used more often than that.

Typically a sheet masks is applied in this order:
1) wash your face.
2) Use a toner and wait 1 minute. Think of a toner as something that helps your skin to be extra receptive.
3) Put sheet mask on. Only leave it on for the 10-15 minutes (or the recommended time). If you leave it on until it is dry, it can actually wick moisture from your face.
4) Take sheet mask off and pat extra essence onto neck.
5) Pat face to help the extra essence be absorbed.
6) My last trick- put on a moisturizer. I feel it helps absorb the rest of the essence and helps with the slight “stickiness” that can happen with some sheet masks.

I suggest using before bed because some masks are sticky and it can take time for the extra essence to absorb into the skin!

But what about the purchased sheet masks make them so great?  Their ingredients of course! Instead of typing out huge long lists of each mask and ingredient, I made a video that breaks down my favorite masks and sheet masks by the problems they help with, and then I also break it down further and explain some ingredients in each masks and what they do.

(Feel free to jump to the Youtube page and check the description box if you don’t feel like watching the whole thing. You can choose what your skin issue is and I listed the video start time for it!)

Note: wanting to stay more natural? The Innisfree masks are super cheap and have wonderful ingredients.  Give them a try!

YAS! Give me some pumpkin spice pronto!

Hey! Fall is here, and with it, fall makeup tutorials! Yaaassssss!
Hundreds of Youtubers have flooded the internet with their fall makeup tutorials.

Oh…well…I did too.
And here it is!  An easy eye tutorial using Korean products I have.

Mind you, it’s been super nice going from 10 views a day to 55 on my one video alone yesterday, but the struggle can be real. (and by struggle I mean making sure that I continue to do this for fun and…well…stop focusing on numbers. There are more important things in life.)

Without further ado….here it is! Enjoy! You’ll laugh, you’ll cry, you’ll…..okay, you probably won’t laugh or cry.

This was a short blog, but I hope you enjoy!
What else would you like to hear about or see?  I’d love to hear from my readers and suscribers 🙂

xoxo
The Dutch