There are many blogs on the internet which will spout the newest “fads” in Korea in skin care and beauty, as well as what are the bestsellers. However I found there to be a common issue for many of them….
I’ve never heard of the products.
Flouncing through Department stores and road shops on a pretty routine basis should mean that I would have some familiarity with the brands in question. I do spend way too much of my time researching new brands I come across and testing the newest products…However, blogs never cease to amaze me by proclaiming the “Newest Korean must have beauty items!”….that I have never head of.
…and by never heard of, I mean never seen in any beauty store I have entered….ever.
So I hit the streets of Myeongdong in Seoul, South Korea to bring to you the current bestsellers at the different road shops in Korea.
First of all, what is a road shop?
Road shops differ from the Sephoras and Ultas of the world by only containing one brand. Each road shop contains that brand’s skin care and make up products, and did I mention….they are super affordable? Not just affordable…..but the quality in also amazing! There is a reason Korea is known for their beauty products!
Because there are so many really great road shops, I broke this into two blogs, so stay tuned for the second one which should be posted in the upcoming weeks. I also included some extra products that are my favorites (or that I know are popular). Let’s get started!
So walking into the store I was CERTAIN they were going to give me the green tea seed serum…it has been one of their best selling products for a long time, but to my surprise they actually ushered me over to the Sparkling mineral water essence! The essence itself comes out in a foam, and a little goes a long way. I’ve been using it for a month now and my skin is very moisturized, but that is all the improvement I’m seeing so far. It seems more moisturizing than the green tea seed serum, so it may be a better fit for winter in Korea!
#2) Holika holika
As I predicted, they showed my their pencil liners. The liners stay on great and don’t smudge! Downsides? They all have shimmer, which was nice for the darker colors, but a little too much for the light colors. I decided that I like the Etude house play 101 pencils better. They have a large assortment of colors, can be used on your lips/cheeks/or eyes, are win up instead of sharpen, and have matte and shimmer shades. Both stay on very well when they set also.
They also showed me their black head removal kit! I followed their instructions exactly (wet the nose with warm water/use after a warm shower, leave on for 15 minutes. wet nose again and put on second strip. let dry and sit for 15 minutes, slowly pull off, and then use last step nose mask for 10 minutes.) and I found it more effective then a Biore nose strip, BUT….still not a fan of nose strips. I think they enlarge your pores and having my nose hairs removed with my blackheads is still not my idea of a good time.
#3) Banila & co.
The infamous clean it zero was immediately handed to me! Now, I love this because it very easily removes my fake lashes and cleans them without any fuss, and down’t burn my eyes. I have the Innisfree green tea cleansing water, and It also removes fake lashes easily, but burns in your eyes a little. I don’t feel this is a one stop cleanser though. After using the Banila co. clean it zero, I added some of my cleansing water to a cotton pad and swiped over my face. The amount of product that was on my cotton pad made me realize that I will always need ton use another cleanser after the clean it zero. Consider it a make up remover only!
#4) Tony Moly
Tony Moly led me to their gel liners and their Tomatox mask! I can say i through love both of these! SO much!!! I prefer their gel liner that doesn’t come with a brush, it is a little denser and therefor easier for me to control.
Their Tomatox mask is amazing. You massage your face, which feels great, and the effects are wonderful! My face is brighter and the redness is significantly less! However, the effects are temporary. It lasts about 6 hours, so It’s great to use before a night out!
#5) Too cool for school
They brought me to their foundation box kit. basically, it has their foundation, a concealer, a highlighter, and a “cheek and lip” color. The foundation is good (cream foundation), it’s dewy and medium coverage but it didn’t break me out. The concealer was fair but does leave creases under the eye so you would need to set it! the highlighter was great for that dewy look!
I have 2 issues I don’t like.
1) It only comes in two shades. This is usual of many of the Korean brands, most coming in three shades…but only two? The lightest shade was perfect for me…(I am a 110 in Maybelline fit me….the lightest shade there is) So, if you aren’t a fair skinned person, stay away.
2) The lip/cheek was WAY too light! I’m extremely fair, so although the color was okay for cheeks, on your lips it washes you out…Think of it as the palest light peach….no thank you. (the lip and cheek color appears to be the same for both foundation shades.
Want to hear a little more? Check out this video on my channel where I go into each of the different products, AND talk about some other ones I already own!