Sheet Masks 101: How to revolutionize your skin care regime.

If you wander around Seoul, South Korea, you will notice the gleam of radiant skin that seems to echo from almost every Korean’s face. How is it that many Koreans look 5 to 10 years younger than they are?

Beyond just simple genetics, the Korean stereotype of amazing skin stems from 4 different things:
1) Many visit the dermatologist like we visit a doctor. Once or twice a year!
2) A multi step skin care regime for morning and night that includes cleanser, toner, serum, and moisturizer.
3) A habit of putting sun cream on everyday, and including it in many face creams, foundations, etc.
4) A once a week sheet mask.

The question I posit today is….what is a sheet mask and why should you include it in your skin care regime?

Essentially, sheet masks are sheets made of cotton, other fibers, OR hydrogel, that are often infused with a serum or other products that are great for your skin.  Setting a face mask on your face for 15 minutes gives your skin more moisture and allows for the vitamins and other ingredients to have more time to ‘work their magic”.

Not only is using a sheet mask incredibly relaxing, but they have sheet masks for every problem under the sun.  Skin feeling dull? No problem! We have a sheet mask for that! Oily skin got you down?  Don’t sweat it, there’s a sheet mask for that! Moisture? anti aging? acne breakout? redness? Name it, and there is a sheet mask for it.  Not feeling like buying a mask? You can even buy packs of the masks that are just the face cloth and use your own serum to make one.  It’s a much cheaper way to get that SK II mask you’ve been wanting to try! (Check out my “Korean dupes” post to find a Korean dupe for the SK II essence)

Sheet masks in Korea are also amazingly cheap, and often go on “buy 10, get 10” sales.  Typically a sheet mask is used once a week but it can be used more often than that.

Typically a sheet masks is applied in this order:
1) wash your face.
2) Use a toner and wait 1 minute. Think of a toner as something that helps your skin to be extra receptive.
3) Put sheet mask on. Only leave it on for the 10-15 minutes (or the recommended time). If you leave it on until it is dry, it can actually wick moisture from your face.
4) Take sheet mask off and pat extra essence onto neck.
5) Pat face to help the extra essence be absorbed.
6) My last trick- put on a moisturizer. I feel it helps absorb the rest of the essence and helps with the slight “stickiness” that can happen with some sheet masks.

I suggest using before bed because some masks are sticky and it can take time for the extra essence to absorb into the skin!

But what about the purchased sheet masks make them so great?  Their ingredients of course! Instead of typing out huge long lists of each mask and ingredient, I made a video that breaks down my favorite masks and sheet masks by the problems they help with, and then I also break it down further and explain some ingredients in each masks and what they do.

(Feel free to jump to the Youtube page and check the description box if you don’t feel like watching the whole thing. You can choose what your skin issue is and I listed the video start time for it!)

Note: wanting to stay more natural? The Innisfree masks are super cheap and have wonderful ingredients.  Give them a try!


Bestsellers: The TOP products from Korean Beauty brands you love <3

There are many blogs on the internet which will spout the newest “fads” in Korea in skin care and beauty, as well as what are the bestsellers. However I found there to be a common issue for many of them….

I’ve never heard of the products.

Flouncing through Department stores and road shops on a pretty routine basis should mean that I would have some familiarity with the brands in question.  I do spend way too much of my time researching new brands I come across and testing the newest products…However, blogs never cease to amaze me by proclaiming the “Newest Korean must have beauty items!”….that I have never head of.

…and by never heard of, I mean never seen in any beauty store I have entered….ever.

So I hit the streets of Myeongdong in Seoul, South Korea to bring to you the current bestsellers at the different road shops in Korea.

First of all, what is a road shop?
Road shops differ from the Sephoras and Ultas of the world by only containing one brand. Each road shop contains that brand’s skin care and make up products, and did I mention….they are super affordable?  Not just affordable…..but the quality in also amazing!  There is a reason Korea is known for their beauty products!

Because there are so many really great road shops, I broke this into two blogs, so stay tuned for the second one which should be posted in the upcoming weeks.  I also included some extra products that are my favorites (or that I know are popular).  Let’s get started!

#1)  Innisfree

So walking into the store I was CERTAIN they were going to give me the green tea seed serum…it has been one of their best selling products for a long time, but to my surprise they actually ushered me over to the Sparkling mineral water essence!  The essence itself comes out in a foam, and a little goes a long way.  I’ve been using it for a month now and my skin is very moisturized, but that is all the improvement I’m seeing so far.  It seems more moisturizing than the green tea seed serum, so it may be a better fit for winter in Korea!

Innisfree green tea seed serum
Innisfree sparkling mineral water essence

#2) Holika holika

As I predicted, they showed my their pencil liners. The liners stay on great and don’t smudge! Downsides?  They all have shimmer, which was nice for the darker colors, but a little too much for the light colors.  I decided that I like the Etude house play 101 pencils better. They have a large assortment of colors, can be used on your lips/cheeks/or eyes, are win up instead of sharpen, and have matte and shimmer shades.  Both stay on very well when they set also.

I have the plum, brown, and light pink 🙂

They also showed me their black head removal kit!  I followed their instructions exactly (wet the nose with warm water/use after a warm shower, leave on for 15 minutes.  wet nose again and put on second strip. let dry and sit for 15 minutes, slowly pull off, and then use last step nose mask for 10 minutes.) and I found it more effective then a Biore nose strip, BUT….still not a fan of nose strips. I think they enlarge your pores and having my nose hairs removed with my blackheads is still not my idea of a good time.


#3) Banila & co.

The infamous clean it zero was immediately handed to me!  Now, I love this because it very easily removes my fake lashes and cleans them without any fuss, and down’t burn my eyes. I have the Innisfree green tea cleansing water, and It also removes fake lashes easily, but burns in your eyes a little.  I don’t feel this is a one stop cleanser though.  After using the Banila co. clean it zero, I added some of my cleansing water to a cotton pad and swiped over my face.  The amount of product that was on my cotton pad made me realize that I will always need ton use another cleanser after the clean it zero. Consider it a make up remover only!

download (1)

#4) Tony Moly

Tony Moly led me to their gel liners and their Tomatox mask!  I can say i through love both of these! SO much!!!  I prefer their gel liner that doesn’t come with a brush, it is a little denser and therefor easier for me to control.

Their Gel liners come in 5 different shades!

Their Tomatox mask is amazing. You massage your face, which feels great, and the effects are wonderful! My face is brighter and the redness is significantly less! However, the effects are temporary. It lasts about 6 hours, so It’s great to use before a night out!


#5) Too cool for school

They brought me to their foundation box kit.  basically, it has their foundation, a concealer, a highlighter, and a “cheek and lip” color.  The foundation is good (cream foundation), it’s dewy and medium coverage but it didn’t break me out. The concealer was fair but does leave creases under the eye so you would need to set it!  the highlighter was great for that dewy look!
I have 2 issues I don’t like.
1) It only comes in two shades.  This is usual of many of the Korean brands, most coming in three shades…but only two? The lightest shade was perfect for me…(I am a 110 in Maybelline fit me….the lightest shade there is) So, if you aren’t a fair skinned person, stay away.
2) The lip/cheek was WAY too light! I’m extremely fair, so although the color was okay for cheeks, on your lips it washes you out…Think of it as the palest light peach….no thank you. (the lip and cheek color appears to be the same for both foundation shades.

Want to hear a little more?  Check out this video on my channel where I go into each of the different products, AND talk about some other ones I already own!

Dupe it up: 4 Korean beauty holy grail finds!

You might want to think twice before shelling out the big bucks for that night essence. Here are four high end dupes you can find in Korea (and purchase online) for a fraction of the cost.

1) Estee lauder advanced night repair vs. Missha time revolution night ampoule


The Missha serum has been said to be almost an exact dupe to Estee lauders advanced night repair. I bought it for my mom when she visited for ₩33,000 (about $29.00 USD) but you can purchase it for $50.00 on . Compare that to the $91.00 estee lauder serum in the same size, and its a steal.

But how does it compare? Head over to skin and tonics review HERE to read an amazing breakdown of not only pricing and ingredients, but review over months of use as well.

2) Urban decay eye primer vs. Etude house eye primer



Having used the first product,  I was shocked and overjoyed with the amazing quality and price of the etude house dupe! When you experience humidity like Korea has in the summer, a good primer is a staple in your routine. Come the price of $24 for urban’s to ₩6,000 ($5.00) for etude’s, and it is even more worth it.

You can purchase it for $7.00 at sokoglam  or for $8.00 at memebox.

3) SK ii facial treatment essence vs. Missha time revolution essence.


And Missha does it again,  with an affordable and highly rated dupe for a very high end product! Coming in at $110.00 USD, SK ii is said to be well worth the money. However, for between $35-50.00, Missha takes the win again.
Buy it on sokoglam or memebox.

For another amazingly written  breakdown of the ingredients and a review, head to skin and tonics review HERE. She writes such well researched and planned reviews, it’s worth the glance!

4) makeup forever HD powder vs. Innisfree anti-sebum powder



My best friend, who lives with oily skin, is in love with this dupe, as am I! I love the soft finish and how it helps to keep my makeup in place, without drying out my already dry/normal skin.
Coming in at ₩6,000 ($5.00) vs. $19-34.00, it is a steal!

Buy it from memebox for $9.00. You can also purchase a non loose powder version for $12.00

May your bank accounts stay fuller and your skin look even better!

Have any questions or posts you would like to see? Leave a comment below! 🙂